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Podcast
By SI Staff
Feb 3, 2023

OTB #228: Regal Closes 39 Of Their Locations Due To Bankruptcy

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Advanced Ticket Sales
By SI Staff
Feb 3, 2023

Advance Ticket Sales for Jan. 30 - Feb. 3

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Weekend Box Office
By SI Staff
Jan 30, 2023

Weekend Box Office: 1/27-29

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Advanced Ticket Sales
By SI Staff
Jan 27, 2023

Advance Ticket Sales for Jan. 23 - Jan. 27

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Podcast
By SI Staff
Jan 27, 2023

OTB #227: Will The Academy Awards Ever Give Good Publicity For Exhibitors?

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Weekend Box Office
By SI Staff
Jan 22, 2023

Weekend Box Office: 1/20-22

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Advanced Ticket Sales
By SI Staff
Jan 20, 2023

Advance Ticket Sales for Jan. 16 - Jan. 20

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Podcast
By SI Staff
Jan 19, 2023

OTB #226: Does 2023's Release Slate Not Have Enough Movies?

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Weekend Box Office
By SI Staff
Jan 15, 2023

Weekend Box Office: 1/13-15

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Podcast
By SI Staff
Jan 13, 2023

OTB #225: Could Avatar's 3D Lead to Screen X & 4DX Becoming More Common?

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Advanced Ticket Sales
By SI Staff
Jan 9, 2023

Advance Ticket Sales for Jan. 9 - Jan. 13

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Weekend Box Office
By SI Staff
Jan 8, 2023

Weekend Box Office: 1/6-8

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Podcast
By SI Staff
Jan 6, 2023

OTB #224: Starting The New Year With Studio Lawsuits

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Advanced Ticket Sales
By SI Staff
Jan 5, 2023

Advance Ticket Sales for Jan. 2 - Jan. 6

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Weekend Box Office
By SI Staff
Jan 2, 2023

Weekend Box Office: 12/30-1/1

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Weekend Box Office
By SI Staff
Dec 26, 2022

Weekend Box Office: 12/23-25

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Podcast
By SI Staff
Dec 22, 2022

OTB #223: Avatar 2 Could Be A Hit For Theaters And A Look Back On 2022

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Weekend Box Office
By SI Staff
Dec 19, 2022

Weekend Box Office: 12/16-18

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Podcast
By SI Staff
Dec 16, 2022

OTB #222: What Is The New Plan With DC's Theatrical Releases?

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Advanced Ticket Sales
By SI Staff
Dec 16, 2022

Advance Ticket Sales for Dec. 12 - Dec. 16

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Weekend Box Office
By SI Staff
Dec 12, 2022

Weekend Box Office: 12/9-11

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Podcast
By SI Staff
Dec 9, 2022

OTB #221: A Look Ahead At The First Quarter Of 2023 Release Slate

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Advanced Ticket Sales
By SI Staff
Dec 9, 2022

Advance Ticket Sales for Dec. 5 - Dec. 9

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Weekend Box Office
By SI Staff
Dec 8, 2022

Weekend Box Office: 12/2-4

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Podcast
By SI Staff
Dec 2, 2022

OTB #220: Legendary Entertainment Leaves Warner Bros. For Sony Pictures

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Advanced Ticket Sales
By SI Staff
Dec 2, 2022

Advance Ticket Sales for Nov. 28 - Dec. 2

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Weekend Box Office
By SI Staff
Nov 28, 2022

Weekend Box Office: 11/25-27

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Podcast
By SI Staff
Nov 23, 2022

OTB #219: The Juicy Drama Behind Bob Iger Returning To Disney As CEO

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Advanced Ticket Sales
By SI Staff
Nov 23, 2022

Advance Ticket Sales for Nov. 21 - 25

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Weekend Box Office
By SI Staff
Nov 21, 2022

Weekend Box Office: 11/18-20

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Podcast
By SI Staff
Nov 18, 2022

OTB #218: Quentin Tarantino Predicts Boutique Theaters Will Thrive While Larger Chains Stumble

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Advanced Ticket Sales
By SI Staff
Nov 18, 2022

Advance Ticket Sales for Nov. 14 - Nov. 18

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Weekend Box Office
By SI Staff
Nov 14, 2022

Weekend Box Office: 11/11-13

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Podcast
By SI Staff
Nov 11, 2022

OTB #217: The Hosts Are On Their Deathbeds While Black Panther 2 Opens In Theaters

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Advanced Ticket Sales
By SI Staff
Nov 8, 2022

Advance Ticket Sales for Nov. 7 - Nov. 11

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Weekend Box Office
By SI Staff
Nov 7, 2022

Weekend Box Office: 11/4-6

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Advanced Ticket Sales
By SI Staff
Nov 3, 2022

Advance Ticket Sales for Oct. 31 - Nov. 4

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Weekend Box Office
By SI Staff
Oct 31, 2022

Weekend Box Office: 10/28-30

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Podcast
By SI Staff
Oct 28, 2022

OTB #216: Netflix Disregards Movie Theaters Right After Announcing Glass Onion Having A Theatrical Run

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Advanced Ticket Sales
By SI Staff
Oct 28, 2022

Advance Ticket Sales for Oct. 24 - Oct. 28

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Weekend Box Office
By SI Staff
Oct 24, 2022

Weekend Box Office: 10/21-23

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Weekend Box Office
By SI Staff
Oct 16, 2022

Weekend Box Office: 10/14-16

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Podcast
By SI Staff
Oct 14, 2022

OTB #215: Is Martin Scorsese's Opinions On Box Office Obsessions Valid?

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Weekend Box Office
By SI Staff
Oct 10, 2022

Weekend Box Office: 10/7-9

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Podcast
By SI Staff
Oct 7, 2022

OTB #214: Netflix Continues To Frustrate Movie Theaters After Decision Made For Knives Out Sequel

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Weekend Box Office
By SI Staff
Oct 2, 2022

Weekend Box Office: 9/30-10/2

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Podcast
By SI Staff
Sep 30, 2022

OTB #213: How Loyalty Programs And Geo-Targeting Benefit Movie Theaters

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Weekend Box Office
By SI Staff
Sep 26, 2022

Weekend Box Office: 9/23-25

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Weekend Box Office
By Codi Kruse
Sep 26, 2022

Weekend Box Office: 9/16-18

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Weekend Box Office
By Codi Kruse
Sep 26, 2022

Weekend Box Office: 9/9-9/11

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Podcast
By SI Staff
Sep 23, 2022

OTB #212: Is Hollywood Accounting Going To Bring More Movies To Theaters?

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Podcast
By SI Staff
Sep 16, 2022

OTB #211: Disney Announces Theatrical Releases During D23, But Skepticism Lingers

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Podcast
By SI Staff
Sep 9, 2022

OTB #210: The Lessons Learned From National Cinema Day

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Weekend Box Office
By Codi Kruse
Sep 4, 2022

Slow Labor Day and $3 Tickets Bring an End to the Summer Season

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Podcast
By SI Staff
Sep 2, 2022

OTB #209: Cineworld Filing For Bankruptcy Does Not Mean The Theater Industry Is Dying

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Advanced Ticket Sales
By SI Staff
Aug 31, 2022

Advance Ticket Sales for Aug. 29 – Sept. 2

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Weekend Box Office
By Kyle Brester
Aug 29, 2022

The Invitation Lands In First Place In One Of The Year's Worst Performing Weekends

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Advanced Ticket Sales
By SI Staff
Aug 24, 2022

Advance Ticket Sales for Aug. 22 – 26

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Weekend Box Office
By Kyle Brester
Aug 22, 2022

Dragon Ball Super: Super Hero Lands At Number One

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Advanced Ticket Sales
By SI Staff
Aug 17, 2022

Advance Ticket Sales for Aug. 15 – 19

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Weekend Box Office
By Kyle Brester
Aug 15, 2022

'Bullet Train' Chugs Through August To First Place For The Second Time

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Podcast
By SI Staff
Aug 12, 2022

OTB #208: How Does A Potential Recession Affect The Business Decisions Involved With Theaters?

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Advanced Ticket Sales
By SI Staff
Aug 9, 2022

Advance Ticket Sales for Aug. 8 – 12

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Weekend Box Office
By Kyle Brester
Aug 8, 2022

Bullet Train Makes Expected $30 Million While Top Gun Tops Titantic

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Podcast
By SI Staff
Aug 5, 2022

OTB #207: New Direction From Warner Bros. Suggests Main Focus On Theatrical Releases

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Advanced Ticket Sales
By SI Staff
Aug 4, 2022

Advance Ticket Sales for Aug. 1 – 5

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Weekend Box Office
By Kyle Brester
Aug 1, 2022

DC League Of Super Pets Doesn't Open To Projected Numbers

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Podcast
By SI Staff
Jul 29, 2022

OTB #206: We Wish Theaters The Best Of Luck Until October

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Weekend Box Office
By Kyle Brester
Jul 25, 2022

Nope's $44 Million Opening Becomes Best Opening For Original Film Since 2019's Us

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Podcast
By SI Staff
Jul 22, 2022

OTB #205: Hollywood's Stance Against Chinese Censors Could Be A Good Sign For American Theaters

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Weekend Box Office
By Caitlin Tonge
Jul 18, 2022

Box Office: Thor: Love and Thunder holds on to the box office top spot for a second week!

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Weekend Box Office
By Caitlin Tonge
Jul 11, 2022

Weekend Box Office: Thor: Love and Thunder experiences its biggest opening weekend from the superhero sequels!

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Weekend Box Office
By Caitlin Tonge
Jul 4, 2022

Minions: Rise of Gru smashes July 4th weekend Box Office records with £127.9M on its opening weekend!

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Podcast
By SI Staff
Jul 1, 2022

OTB #203: Will Pixar Readjust Their Storytelling Strategy To Continue Being Released To Theaters?

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Advanced Ticket Sales
By SI Staff
Jun 30, 2022

Advance Ticket Sales for Jun. 27 – Jul. 1

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Weekend Box Office
By Kyle Brester
Jun 27, 2022

Weekend Box Office: Elvis & Top Gun: Maverick Duke It Out For The Top Of The Box Office

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Advanced Ticket Sales
By SI Staff
Jun 24, 2022

Advance Ticket Sales for Jun. 20 – 24

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Podcast
By SI Staff
Jun 24, 2022

OTB #202: The Realities Of Moviegoing Customer Behavior

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Weekend Box Office
By Kyle Brester
Jun 20, 2022

Weekend Box Office: Did Other Summer Blockbusters Result In An Underwhelming Opening For Lightyear?

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Podcast
By SI Staff
Jun 20, 2022

OTB #201: Movie Theaters May Want To Consider Leaving Screens Dark To Save On Costs

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Advanced Ticket Sales
By SI Staff
Jun 16, 2022

Advance Ticket Sales for Jun. 13 – 17

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Weekend Box Office
By Kyle Brester
Jun 13, 2022

Weekend Box Office: 'Jurassic World: Dominion' Continues An Epic Summer With A $143 Million Opening

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Podcast
By SI Staff
Jun 10, 2022

OTB #200: Top Gun: Maverick Is Lifting Our Spirits, But The Theater Industry Is Still In Flux

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Weekend Box Office
By Kyle Brester
Jun 6, 2022

Weekend Box Office: Top Gun: Maverick Continues To Fly High In Second Weekend

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Advanced Ticket Sales
By SI Staff
Jun 3, 2022

Advance Ticket Sales for May 31 – Jun. 3

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Weekend Box Office
By SI Staff
May 30, 2022

Weekend Box Office: Top Gun: Maverick Is On Its Way To Being The Theatrical Hit Of The Summer

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Advanced Ticket Sales
By SI Staff
May 25, 2022

Advance Ticket Sales for May 23 – 27

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Weekend Box Office
By Kyle Brester
May 23, 2022

Weekend Box Office: Downton Abbey Came Back To Theaters, But Not All Of The Fans

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Advanced Ticket Sales
By SI Staff
May 17, 2022

Advance Ticket Sales for May 16 – 21

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Weekend Box Office
By Kyle Brester
May 16, 2022

Doctor Strange 2 Continues To Conjure Box Office Magic

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Advanced Ticket Sales
By SI Staff
May 13, 2022

Advance Ticket Sales for May 9 – 13

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Weekend Box Office
By Kyle Brester
May 9, 2022

Weekend Box Office Report: Doctor Strange 2 Spreads Magic Throughout Cinemas

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Podcast
By SI Staff
May 6, 2022

OTB #199: Is Variable Pricing Becoming Less Taboo For The Theater Industry?

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Advanced Ticket Sales
By SI Staff
May 5, 2022

Advance Ticket Sales for May 2 – 6

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Weekend Box Office
By Kyle Brester
May 2, 2022

Weekend Box Office Report: The Bad Guys Sits At The Top For Second Weekend In A Row

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Podcast
By SI Staff
May 2, 2022

OTB #198: A Recap Of An Enthusiastic CinemaCon And The Official Launch Of Screen Insider

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Weekend Box Office
By Kyle Brester
Apr 25, 2022

Weekend Box Office Report: 'The Bad Guys' And 'Sonic The Hedgehog' Gave Families Options At Cinemas

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Podcast
By SSI Staff
Apr 22, 2022

OTB #197: New Statistics From Netflix Bring The Streamer Back To Reality

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Weekend Box Office
By Kyle Brester
Apr 18, 2022

Weekend Box Office Report: Did Fantastic Beasts Underperform Or Were Expectations Too High?

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Podcast
By SSI Staff
Apr 15, 2022

OTB #196: Does Fantastic Beasts: The Secrets Of Dumbledore Reinvigorate The Franchise?

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Advanced Ticket Sales
By SI Staff
Apr 15, 2022

Advance Ticket Sales for Apr. 11 – 15

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Weekend Box Office
By Kyle Brester
Apr 11, 2022

Weekend Box Office Report: 'Sonic The Hedgehog 2' Opens Bigger Than Previous Movie In Franchise

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Podcast
By SSI Staff
Apr 8, 2022

OTB #195: Let's Talk About Screen Insider

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Weekend Box Office
By Kyle Brester
Apr 4, 2022

Weekend Box Office Report: 'Morbius' Starts Off April With An Okay Opening Performance

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Podcast
By SSI Staff
Apr 1, 2022

OTB #194: Celebrity Beefs, Multiverses, and A Special SSI Announcement

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Advanced Ticket Sales
By SI Staff
Apr 1, 2022

Advance Ticket Sales for Mar. 28 – Apr. 1

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Weekend Box Office
By Kyle Brester
Mar 28, 2022

Weekend Box Office Report: 'The Lost City' Opens Big With $30 Million Opening

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Podcast
By SSI Staff
Mar 25, 2022

OTB #193: 'The Lost City' Looks Like A Promising Return Of The Rom-Com Genre For Theaters

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Advanced Ticket Sales
By SI Staff
Mar 24, 2022

Advance Ticket Sales for Mar. 21 – 25

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Insider Articles
By SI Staff
Mar 24, 2022

Join In On The Fun And Vote For Who You Want To Win The Academy Awards!

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Insider Articles
By Kyle Brester
Mar 23, 2022

Kyle's 2022 Oscar Predictions

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Weekend Box Office
By Kyle Brester
Mar 21, 2022

Weekend Box Office Report: 'The Batman' Holds Up Well While 'Jujutsu Kaisen 0' Opens Strong

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Advanced Ticket Sales
By SI Staff
Mar 18, 2022

Advance Ticket Sales for Mar. 14 – 18

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Weekend Box Office
By Kyle Brester
Mar 14, 2022

Weekend Box Office Report: 'The Batman' Dominates In Theaters For Second Straight Week

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Podcast
By SSI Staff
Mar 11, 2022

OTB #192: Holy Spoilers Batman!!!

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Advanced Ticket Sales
By SI Staff
Mar 9, 2022

Advance Ticket Sales for Mar. 7 – 11

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Weekend Box Office
By Kyle Brester
Mar 7, 2022

Weekend Box Office Report: 'The Batman' Opens In Theaters With About $130 Million

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Podcast
By SSI Staff
Mar 4, 2022

OTB #191: Is AMC's Testing Of Variable Pricing As Revolutionary As They Think It Is?

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Advanced Ticket Sales
By SI Staff
Mar 4, 2022

Advance Ticket Sales for Feb. 28 – Mar. 4

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Weekend Box Office
By Kyle Brester
Feb 28, 2022

Weekend Box Office Report: 'Uncharted' And 'Dog' Brings In Audiences For Second Weekend Straight

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Podcast
By SSI Staff
Feb 25, 2022

OTB #190: Movie Theaters Should Have The Option For Open Captioning Rather Than Be Mandated

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Advanced Ticket Sales
By SI Staff
Feb 25, 2022

Advance Ticket Sales for Feb. 21 – 25

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Weekend Box Office
By Kyle Brester
Feb 21, 2022

Weekend Box Office Report: 'Uncharted' Exceeds Expectations Over The Three Day Weekend

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Advanced Ticket Sales
By SI Staff
Feb 18, 2022

Advance Ticket Sales for Feb. 14 – 18

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Weekend Box Office
By Kyle Brester
Feb 14, 2022

Weekend Box Office Report: Death On The Nile Makes Its Way To Number One On A Quiet Weekend

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Podcast
By SSI Staff
Feb 11, 2022

OTB #189: 'Spider-Man: No Way Home' Deserves More Respect From The Oscars

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Advanced Ticket Sales
By SI Staff
Feb 10, 2022

Advance Ticket Sales for Feb. 7 – 11

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Insider Articles
By Kyle Brester
Feb 8, 2022

Thoughts & Opinions On The 2022 Oscar Nominations

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Weekend Box Office
By Kyle Brester
Feb 7, 2022

Weekend Box Office Report: The Injuries From 'Jackass Forever' Are Worth It As It Opens At Number One

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Podcast
By SSI Staff
Feb 5, 2022

OTB #188: A Weekend Dedicated To The Super Bowl And Valentine's Day Will Not Be A Great Combination For Theaters

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Advanced Ticket Sales
By SI Staff
Feb 2, 2022

Advance Ticket Sales for Jan. 31 – Feb. 3

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Weekend Box Office
By Kyle Brester
Jan 31, 2022

Weekend Box Office Report: 'Spider-Man' Enjoys A Sleepy Weekend At The Top Of The Box Office

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Advanced Ticket Sales
By SI Staff
Jan 27, 2022

Advance Ticket Sales for Jan. 24 – 28

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Weekend Box Office
By Kyle Brester
Jan 24, 2022

Weekend Box Office Report: 'Spider-Man' Takes Back The Top Of The Box Office From 'Scream'

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Podcast
By SSI Staff
Jan 21, 2022

OTB #187: Could 'The Batman' Be A Great Movie To Try Out Intermissions Again?

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Advanced Ticket Sales
By SI Staff
Jan 21, 2022

Advance Ticket Sales for Jan. 17 – 21

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Weekend Box Office
By Kyle Brester
Jan 17, 2022

Weekend Box Office Report: Scream Scares Away Spider-Man And Takes Over The Box Office Throne

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Podcast
By SSI Staff
Jan 14, 2022

OTB #186: Disney Putting Another Pixar Movie Onto Streaming Is Becoming A Troubling Trend

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Advanced Ticket Sales
By SI Staff
Jan 11, 2022

Advance Ticket Sales for Jan. 10 – 14

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Weekend Box Office
By Kyle Brester
Jan 10, 2022

Weekend Box Office Report: Spy Thriller 'The 355' Bombs At Theaters

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Podcast
By SSI Staff
Jan 7, 2022

OTB #185: TikTok Exposed A Movie Theater Using A Streaming Service To Play Movies

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Insider Articles
By Kyle Brester
Jan 5, 2022

Which 2022 Blockbusters Are The Most Likely Hits For Movie Theaters?

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Insider Articles
By Kyle Brester
Jan 4, 2022

Kyle's Most Anticipated 2022 Movies

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Weekend Box Office
By Kyle Brester
Jan 3, 2022

Weekend Box Office Report: 'Spider-Man: No Way Home' Tops Box Office For Third Weekend Straight

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Podcast
By SSI Staff
Dec 29, 2021

OTB #184: Should The Omicron Variant Dictate How Movie Theaters Run Their Businesses?

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Insider Articles
By Kyle Brester
Dec 29, 2021

Kyle's Top 10 Movies Of 2021

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Weekend Box Office
By Kyle Brester
Dec 27, 2021

Weekend Box Office Report: Despite An Abundance Of Christmas Releases, 'Spider-Man: No Way Home' Remains Supreme

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Advanced Ticket Sales
By SI Staff
Dec 20, 2021

Advance Ticket Sales for Dec. 20 – 24

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Weekend Box Office
By Kyle Brester
Dec 20, 2021

Weekend Box Office Report: 'Spider-Man: No Way Home' Delivers An Early Christmas Gift Of $253 Million For Movie Theaters

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Podcast
By SSI Staff
Dec 17, 2021

OTB #183: The Golden Globes Will Not Be Televised This Year, And It's Probably For The Best

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Advanced Ticket Sales
By SI Staff
Dec 15, 2021

Advance Ticket Sales for Dec. 13 – 17

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Weekend Box Office
By Kyle Brester
Dec 13, 2021

Weekend Box Office Report: 'West Side Story' Continues A Trend Of Audiences Not Going Out To See Musicals

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Podcast
By SSI Staff
Dec 9, 2021

OTB #182: The New York Times Discusses How Theaters Should Improve The Experience But Forgets How Theaters Make Their Money

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Advanced Ticket Sales
By SI Staff
Dec 8, 2021

Advance Ticket Sales for Dec. 6 – 10

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Weekend Box Office
By Kyle Brester
Dec 6, 2021

Weekend Box Office Report: A Quiet Post-Thanksgiving Weekend Hints That Everyone Is Waiting For Spider-Man

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Podcast
By SSI Staff
Dec 3, 2021

OTB #181: Spider-Man: No Way Home Blows The Doors Off Of Ticket Sales

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Advanced Ticket Sales
By SI Staff
Nov 29, 2021

Advance Ticket Sales for Nov. 29 – Dec. 3

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Weekend Box Office
By Kyle Brester
Nov 29, 2021

Weekend Box Office Report: Thanksgiving Holiday Shows Signs Of Normalcy For Movie Theaters

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Advanced Ticket Sales
By SI Staff
Nov 24, 2021

Advance Ticket Sales for Nov. 22 – 26

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Weekend Box Office
By Kyle Brester
Nov 22, 2021

Weekend Box Office Report: 'Ghostbusters: Afterlife' Busted Ghosts And Box Office Expectations

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Podcast
By SSI Staff
Nov 19, 2021

OTB #180: Critic And Audience Rotten Tomatoes Scores Are Meaningless For Popular Franchises

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Advanced Ticket Sales
By SI Staff
Nov 17, 2021

Advance Ticket Sales for Nov. 15 – 19

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Advanced Ticket Sales
By SI Staff
Nov 16, 2021

Advance Ticket Sales for Nov. 15 – 19

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Weekend Box Office
By Kyle Brester
Nov 15, 2021

Weekend Box Office Report: 'Clifford The Big Red Dog' Puts Smiles On Audiences In Theaters

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Advanced Ticket Sales
By SI Staff
Nov 9, 2021

Advance Ticket Sales for Nov. 8 – 12

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Weekend Box Office
By Kyle Brester
Nov 8, 2021

Weekend Box Office Report: Marvel Has Another Big Opening With 'Eternals'

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Podcast
By SSI Staff
Nov 5, 2021

OTB #179: Which Remaining 2021 Release Could Open To $100 Million?

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Advanced Ticket Sales
By SI Staff
Nov 4, 2021

Advance Ticket Sales for Nov. 1 – 5

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Weekend Box Office
By Kyle Brester
Nov 1, 2021

Weekend Box Office Report: Halloween Weekend Scared Away Audiences...Again

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Podcast
By SSI Staff
Oct 29, 2021

OTB #178: Will Dune Become An Outlier From Warner Bros' Day-And-Dating Disaster?

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Weekend Box Office
By Kyle Brester
Oct 25, 2021

Weekend Box Office Report: 'Dune' Opens To A Surprising $40 Million

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Podcast
By SSI Staff
Oct 22, 2021

OTB #177: Did We Misjudge Dune's Theatrical Potential?

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Advanced Ticket Sales
By SI Staff
Oct 21, 2021

Advance Ticket Sales for Oct. 18 – 22

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Weekend Box Office
By Kyle Brester
Oct 18, 2021

Weekend Box Office Report: 'Halloween Kills' Opens To $50 Million On A Day-And-Date Release

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Podcast
By SSI Staff
Oct 15, 2021

OTB #176: Why Did 'No Time To Die' Have A Poor Opening? Or Did It Actually Open Fairly Well?

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Weekend Box Office
By Kyle Brester
Oct 11, 2021

Weekend Box Office Report: 'No Time To Die' Didn't Match Box Office Projections, But Still Performed Admirably In Theaters

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Advanced Ticket Sales
By SI Staff
Oct 11, 2021

Advance Ticket Sales for Oct. 11 – 15

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Podcast
By SSI Staff
Oct 8, 2021

OTB #175: The Wall Street Journal Shines A Spotlight On Movie Theaters Trying New Things

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Advanced Ticket Sales
By SI Staff
Oct 5, 2021

Advance Ticket Sales for Oct. 4 – 8

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Weekend Box Office
By Kyle Brester
Oct 4, 2021

Weekend Box Office Report: Venom's Return To Cinemas Blows Away Expectations